Saudi Arabia’s investment in international sports has exposed the country’s leadership to charges from activists, journalists, analysts, and U.S. In addition to Cristiano Ronaldo, Neymar Jr., and Karim Benzema-who have signed combined contracts worth nearly $600 million-there are at least another two dozen other footballers who have departed more prestigious leagues to play in Saudi Arabia. The Saudis have also made headlines by signing some of the biggest names in international soccer to play in the kingdom’s fourth-rate (at best) professional league. In addition to its foray into golf and now MMA, the PIF owns Newcastle United of the English Premier League, and there is some talk of a major investment in tennis. Though unlikely to cause as much of a stir as the announcement that Saudi-owned LIV Golf was partnering with the Professional Golf Association, the move nevertheless suggests that Riyadh will not be deterred in expanding its portfolio of sports properties. Just as it was beginning to ebb, the country’s Public Investment Fund (PIF) announced the acquisition of a $100 million stake in the U.S.-based mixed martial arts (MMA) Professional Fighters League. Zipline Experience: Embark on a thrilling zipline journey, soaring above sandstone canyons and capturing stunning desert views.The story about Saudi Arabia investing heavily in international sports to launder its public image-a practice known as “sportswashing”-never seems to get old.Rock Climbing and Via Ferrata: Challenge yourself with rock climbing or via ferrata on the spectacular mountains of AlUla.Al Jadidah Village: Experience the vibrant atmosphere of the village restaurants, shops, and artistic murals, including the world's largest hand-painted carpet.Jabal Alfil (Elephant Rock): Witness the awe-inspiring Jabal Alfil, a 50-m high natural formation resembling an elephant with its trunk touching the ground.Oasis Trail: Stroll through the picturesque AlUla Oasis, showcasing the region's cultural heritage with local farmers selling natural products.Jabal Ikmah: Immerse yourself in the rich history of AlUla with thousands of pre-Arabic inscriptions, providing insights into the past.Dadan: Uncover the ancient city of Dadan, a key trade hub along the incense routes in the first millennium BCE.Old Town: Explore the enchanting Old Town with vibrant markets and mud-brick houses, offering diverse crafts and treasures.Yes, some popular attractions near Banyan Tree Al Ula, Saudi Arabia are: Our on-site activities and amenities are available daily from 8 a.m. Spa and Well-being Activities: Rejuvenate with tailored spa treatments and wellness activities in a serene environment.Ashar Picnic: Enjoy a personalised picnic amidst marvellous landscapes in the Ashar Valley, complete with homemade delicacies.Dove Canyon Dining: Create unforgettable memories with an outdoor dining experience amidst breathtaking sandstone mountains.Floating Breakfast: Start your day luxuriously with a delectable breakfast served while floating in water.Rock Pool: Relax in a secluded, naturally treated rock pool amidst majestic sandstone mountains.Bedouin Tent BBQ: Immerse yourself in the ancient Bedouin lifestyle with local storytelling, traditional dishes, and Arabian music. In Villa BBQ: Indulge in a personalised, intimate dining experience with exquisite dishes and beverages.Harrat All-Day Dining Restaurant: Immerse yourself in a multi-sensory experience with captivating local arts and crafts.Saffron: Enjoy award-winning international, Thai, and local cuisine in elegant settings.At Banyan Tree Al Ula, Saudi Arabia, we offer a diverse range of on-site activities and amenities for our guests to enjoy:
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